E-Commerce Insights: Get to ‘Yes’

The abandonment rate for this form was pushing 60 percent.

If you can’t get your prospects to say yes to coffee … err … e-mail, what are the chances you’ll persuade them to show you credit cards and place orders?

Your Web site users are real people. They know you don’t need their street addresses to send e-mail. They know you don’t need billing and shipping addresses to set up a wish list.