E-Commerce Insights: Get to ‘Yes’
Don’t ask unnecessary questions on your site’s sign-up pages
How well does your site handle these “marketing conversions”? Take a closer look at your primary sign-up processes:
● e-mail subscription form;
● catalog request page;
● wish list sign-up; and
● account creation form.
Does your site treat these processes with care, remembering that every completed form is a conversion? Or is it more like Mr. Eager Lonelyhearts, asking for too much too soon?
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