E-Commerce Insights: Get to ‘Yes’
Don’t ask unnecessary questions on your site’s sign-up pages
Filling in for Alan Rimm-Kaufman this issue, his partner Larry Becker is VP and principal, Web site effectiveness, at the Rimm-Kaufman Group, an online marketing agency offering Web site consulting and paid search services. You can reach him online at www.rimmkaufman.com.
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