E-Commerce Insights: Get to ‘Yes’

That’s where site testing helps. Using tools like Google’s free Website Optimizer, it’s simple to test multiple versions of your site’s sign-up pages and the confirmation pages that follow.

Experiment with the amount of information your forms require, and test other factors that can affect your sign-up rates, including layout, copy and imagery. Treat your sign-up pages with care, and get ready for more prospects to say, “Yes.”