E-Commerce Insights: Get to ‘Yes’

Do your site’s sign-up forms read like a bungled attempt at getting a date?

You: Hi, would you like to get coffee?

Visitor: Umm … sure. OK.

You: Great! LET’S GET MARRIED! I love kids! I want a big wedding, then a week in Hawaii. Two girls and a boy, (after I make partner). Now Wednesday is poker night; can we spend every other Christmas with my mom? I like to garden, cook and …