Don’t Shy Away From European E-Commerce Customers, Partner Smartly Instead

A European bank acquirer that has the jurisdiction to process within the EU will automatically be able to treat that particular transaction as domestic (within a country) or regional (between EU countries) rather than international (between Europe and the U.S.). The benefit for the merchant is that the card processing fees for both domestic and regional are significantly lower than international fees. In addition, with a European bank acquirer, the merchant won't have to pay dynamic currency conversion costs that are required when conducting business within the U.S.