Don’t Shy Away From European E-Commerce Customers, Partner Smartly Instead
In addition, U.S. online retailers are hesitant to accept European online card payments because of the high international exchange fees associated with processing foreign cards.
European vs. Domestic: Acquiring Bank Partnerships is Your Golden Key
Should U.S. retailers stay away from accepting European online payments because of the fear of fraud and high international fees? Absolutely not, as the benefits of this untapped market is priceless. For example, in the U.K. alone, $950 million worth of goods is exported annually from U.S. retailers. However, retailers need to be smart and figure out solutions to overcome this obstacle. One of the most effective solutions is to partner with European vs. American acquiring banks that have both the legal and regulatory rights to process online payments within the EU.