Don’t Shy Away From European E-Commerce Customers, Partner Smartly Instead

As such, most U.S. online retailers and card-issuing banks have put into place preventative measurements to try to reduce the amount of European-based fraudulent activity that affects their online customers. In fact, many banks will automatically decline card authorizations from certain countries.

The upside? Obviously these measures are helping to reduce online card payment fraud. The downside? By not allowing any online payments to originate from European cardholders, everyone across the online payments chain will lose out on expanding their brand/product to an extremely profitable consumer buying market.