Don’t Shy Away From European E-Commerce Customers, Partner Smartly Instead

If you ask 100 online retailers what obstacles they face daily when conducting e-commerce business in each local EU country, you can pretty much be guaranteed they will unanimously cite the following: language, culture, legal, regulations and shipment/fulfillment. Yet one obstacle that tends to not make this "Top 5 List" is the problems surrounding processing foreign card payments from European and U.K. consumers.