Don’t Shy Away From European E-Commerce Customers, Partner Smartly Instead

As the U.S. continues to fight through a slow economy, Europe and the U.K. have naturally grown into quite attractive marketplaces for domestic e-commerce companies to tap into. From fashion to travel, many U.S. online retailers are starting to see between 10 percent to 20 percent of their traffic coming from European-issued payment card products. Since setting up physical branches in local EU countries is rather expensive, online retailers tend to opt for conducting their business remotely from within the U.S.