Don’t Listen to Google and 9 Other Google AdWords Tips to Increase ROI

8. Review your AdWords campaigns daily. That said, collect 30 days worth of data before making any changes, Shikhman advised. What’s more, don’t outsource your AdWords account before understanding it 100 percent yourself. “You can’t outsource something you can’t effectively oversee,” Shikhman said. Also, Shikhman suggested downloading AdWords Editor, a free downloadable Google application that manages AdWords accounts efficiently.