Don’t Let Fraud Losses Surprise You
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4. Practice risk management. Managing payment risk protects you against losses from chargebacks. It also improves the trust in your platform by weeding out bad merchants that lead to bad buyer experiences. Trust and excellent buyer experiences reduce churn and accelerate growth.
5. Don't wait. Fraud is unlike most business phenomenon because it's highly nonlinear. You can have zero fraud one week and be in an all-out attack the next. One company found that its fraud attack was being spurred by a fraud blog post explaining how you could make a quick $500 off its site. Don't let this happen to you.
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- Companies:
- Equifax Marketing Services
- Experian
John Canfield
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