Strategies to Get the Second Click

Smart Second-Click Strategies
Be worthy. Whenever you create content that carries your product message, keep the second click in mind. Is your video, ad, email or update you post worth sharing? Does it prompt someone to comment? Does it beg for engagement? Is it something worthy of being posted on someone else's Facebook news feed? If not, what can you do to make it worthy of being passed along? Consider the folllowing: