Strategies to Get the Second Click

The second click comes when a visitor to your site chooses to "Like," comment, share or rate the content. These second clicks, often presented as personal recommendations or referrals, are the most trusted form of advertising. When a visitor recommends your content to their friends and family, your message is organically woven into conversations your customers and prospects are having online. More importantly, this is happening in channels that are extremely hard to reach through traditional advertising.

Securing a second click is fundamentally important. All online content produced should be developed with a strategy that prompts consumers to share it. If your website content, digital ads, items posted on your Facebook page and blog posts aren’t created with the goal of getting consumers to pass it along, you’re missing out on one of the most influential forms of online marketing available.