Strategies to Get the Second Click

Unfortunately, too many marketers think their job ends at the first click — i.e., when a consumer visits their website, clicks a link or opts in to future messaging. Although this is a critical first step, your job is far from over. As marketers, your goal should be to get the second click.

To get that second click, you must provide compelling, easy-to-share content. The focus shifts from informing prospects and customers to influencing their conversations. Creating influential, conversation-inducing content can expand your reach, improve open rates, grow sales and increase revenues.