Don’t Forget Data Entry With M-Commerce

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After spending millions of dollars and countless hours getting your mobile website up and running, fine-tuned to perform well and easily accessible through new technology such as QR codes, you may be tempted to just allow the usual online payment processes to be replicated.

But mobile devices aren't the same as PCs. The two channels have to be considered separately, despite their obvious similarities. The data input difficulty alone renders a duplication of approach fundamentally undermined, meaning retailers run the risk of lost customers and undeliverable items hitting their bottom line and damaging their brand reputation.