Don’t Forget Data Entry With M-Commerce

In addition, there's another long-term benefit. The opportunity to verify an address means that payments are less likely to be refused when the billing details are incorrect, incurring the lack of patience problem again.

If the wrong delivery address is entered, there's only one possible outcome. The shipment won't arrive, meaning the shopper, unlikely to blame herself, will point the finger at the retailer which failed to deliver their goods. To provide some scale to the problem, Royal Mail has a depot where packages which cannot be delivered due to inaccurate addressing are sent — 70,000 undeliverable items are sent every day.