Don’t Forget Data Entry With M-Commerce

Reduce Errors and Improve Loyalty
Without ease of data entry, patience will wear thin and customers will abandon their cart in favor of either waiting to use a different device or using a competitor’s site. As a demonstration of the degree of ease that such an approach can deliver, using ZIP code address lookup alone removes on average of 80 percent of the keystrokes required to input an address, according to Marketing Sherpa.