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Ensure that your website is sufficiently geared up to allow for not only smooth presentation and use, but also effective and rapid online data entry before you put all your eggs in the m-commerce basket.
Just Not Thinking
M-commerce is a massive opportunity for retailers, but the potential to get it wrong is enormous. Get it right by allowing customers to easily enter their name, email address, home address and payment details. Get it wrong by expecting them to type several lines of address details on a tiny screen keypad and a market set to explode will pass you by.
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Emma Gooderham
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