Strategy: The Best Mailing Practice for Web-Only Buyers

Another 10 percent to 20 percent of these results should be allocated to outside rented lists; this varies based on how much prospecting a company does. Without truly knowing the level of performance of all segments mailed, you could be led to some false conclusions that influence your marketing strategy. Although not a perfect system, matchbacks keep you on track and provide the level of confidence in your results needed to make sound judgments.