Legal Matters: Collecting Customer ZIP Codes? Beware the Legal Risks
Doing so might subject you to class-action lawsuits
An Important Exception
Companies that sell exclusively online or mail order, as well as some brick-and-mortar retailers, should be able to benefit from an exception in the law. The collection of personal identification information that's required for, but not limited to, information relating to shipping, delivery, servicing or installation of the purchased merchandise or for special orders is allowed.
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