Legal Matters: Collecting Customer ZIP Codes? Beware the Legal Risks
Doing so might subject you to class-action lawsuits
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According to the court decision: "Defendant subsequently used customized computer software to perform reverse searches from databases that contain millions of names, e-mail addresses, telephone numbers, and street addresses, and that are indexed in a manner resembling a reverse telephone book. … Defendant uses its database to market products to customers and may also sell the information it has compiled to other businesses."
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George S. Isaacson
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