Legal Matters: Collecting Customer ZIP Codes? 
Beware the Legal Risks

State regulation over the collection of customer information and its subsequent use is a rapidly evolving area of law that warrants close monitoring by all retailers. The threat of class-action lawsuits should elevate this issue to high-priority status on every company's compliance agenda.

George S. Isaacson is a senior partner at Brann & Isaacson, a direct marketing law firm. Reach George at gisaacson@brannlaw.com.