Does your catalog need a ‘pretty’ prescription? Maybe not.

By Susan McIntyre

Gallery-style beauty is right for many very high-end products, and it’s right for a lot of fashion, art, jewelry and gifts. But it’s wrong for many value-priced products; problem-solver products; and for workhorse products used in a factory, school or working farm.

5 Secrets to Looking Better
If you’re not one of those catalogs, you can boost sales by injecting beauty. Explaining how to execute a truly beautiful catalog would take a whole book, but here are the five top tips.