Does your catalog need a ‘pretty’ prescription? Maybe not.

By Susan McIntyre

2. Have excellent color correction.
Dull gray photos, weak or muddy colors, or overfilled shadows will hurt the impact of images, reducing their beauty and appeal.

3. Embody balance and proportion.
Artists throughout history have studied and understood the importance of proportion to beauty. When you find the right proportional balance, you strike an emotional chord in the human brain by turning the ordinary into the beautiful.