Catalog Doctor: Strike the Right Beauty/Clarity Balance
Does your catalog need a ‘pretty’ prescription? Maybe not.
PATIENT: Why aren’t catalogs prettier than they are? Isn’t a beautiful design the best thing for my catalog?
CATALOG DOCTOR: It’s true that many catalogs aren’t as pretty as they could be. Most important, of course, is what lifts sales. Will beauty improve sales for you? Let’s try to answer that, then look at how to achieve beauty.
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