Does Live Chat Provide Sales or Service?

If the majority of visitors to your website feel live chat is a better way to communicate, is offering live chat a sales or service strategy? Again, it’s both.

SalesNexus, an online contact management software company, competes in a crowded marketplace along with the likes of Salesforce.com. In order to differentiate itself, SalesNexus has instituted a laser-like focus on customer support. This differentiation builds loyalty among its customer base and directly translates into new sales.