Does Live Chat Provide Sales or Service?

If perception is reality — which any marketer knows is true — then the survey’s questions about live chat’s effectiveness are equally telling. Fifty-six percent of respondents agreed that live chat was a more efficient communication method than a phone call, and 66 percent agreed that it was more efficient than sending an email. Those respondents who had engaged in live chat before answered even more convincingly. Sixty-eight percent of this group believe live chat is more efficient than a phone call, and 79 percent said it's a better way to communicate than email.