Check it Out: Do You Need Social Media Liability Insurance?
There’s a lot of ways social media can go wrong for a business, and the medium’s so new that many of them are unknown.
On the flip side, consider T&J's situation, trying to fend off horrendous PR from a single influential complaint amplified by the power of social networks. Similarly, musician Dave Carroll skewered United Airlines in a 2009 YouTube video for breaking his guitar, and the video became one of YouTube's biggest hits. How much would you lose if a singular customer service misstep ballooned into a catchy tune that made Top 40-level impressions on hip consumers in prime marketing demographics?
- Companies:
- United Airlines
- People:
- Dave Carroll
- Justin Kurtz
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