Check it Out: Do You Need Social Media Liability Insurance?

Hopefully no one in your company would start the Citizens Against Our Competitor Facebook group, but you don't get insurance for things you intend to do. It's not hard to imagine a comment, photo or video posted quickly — to take advantage of the instantaneous nature of Web 2.0 — rubbing someone the wrong way and opening a can of legal worms. Most of your company's communications through Twitter, Facebook, blogs, etc. would probably be classified as promotional activities in a court of law, meaning they have to stand up to the same standards as other promotional messages, which is a higher standard than your average blogger or journalist is held to, and may expose you to greater liability.