Do You Make it Easy to Order on the Web? (My Bet is No.)
If he clicks here, give him the same message as above. Then add:
1. Click here to browse for (fill in name)
2. Click here to browse for (fill in name)
3. Click here for additional gifts.
He fills in “Doris & David” in line 1 and “Suzy” in line 2.
When he clicks on “Doris & David,” he then shops the catalog as he normally would, but with one difference. At the top of each page is the headline:
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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