Do You Make it Easy to Order on the Web? (My Bet is No.)

Once the buyer sees his order and prices set in print, then and only then should he be asked for the payment information.

Adapting the Print Model to the Web

On the homepage/landing page, I suggest a box with the following:

Welcome! Please take just a moment to click on one of the two links below.

The first link would read: “I am browsing for myself only.”