Do You Make it Easy to Order on the Web? (My Bet is No.)

Subtotal:
Tax:
Shipping & Handling:
Total for this Order:

This little box is repeated on printed order forms two, three or more times — one for each gift order.

Nearby is the place for payment information — check, money order or credit card plus the buyer’s name and address.

In printed order forms, the customer is expected to insert the prices, add up the totals, and compute taxes and shipping and handling. On the Web, this information can be automatically computed and slotted in, making it “easy to order.”