Do You Make it Easy to Order on the Web? (My Bet is No.)

I gave up and abandoned every shopping cart.

How to Make the Ordering Process Quick, Easy and Foolproof

Start with the premise that the creators of order forms for printed catalogs know what they’re doing and Web designers do not.

The secret is to find a typical printed order from any old-line food catalog that specializes in gifts and replicate the process on your Web site.