Do You Make it Easy to Order on the Web? (My Bet is No.)

All he needs do is fill in the shipping addresses of the recipients, indicate his gift card/gift wrap preferences and provide his payment information.

Takeaway Points to Consider

1. “Make it as easy as possible to order.” (Elsworth Howell)

2. Don’t have one big shopping cart filled with items and then force the customer to figure out how to separate the items for himself and each recipient.