Do Something Positively Deviant in 2004

This year, challenge yourself to act on these ideas. What will you do differently in 2004? Here are four action steps to add to your New Year’s resolutions:

1. Look outside the catalog industry’s box. When is the last time you read a publication outside your specialty or attended a trade show outside your product area? If most catalogers continue to tweak or implement the same ideas that everyone else in the industry uses, customers will grow bored with “same old, same old.”