Dos and Don’ts of a Cross-Channel Customer Experience

Don’t make the customer run in circles. Customer service representatives (CSRs) should have enough information about the customer and all the data around a specific item on hand so they can quickly give answers to customers rather than sending them to multiple representatives or departments. Regardless of channel, you need to guarantee your product stock information is consistent across all platforms and that your staff can quickly access this data to provide it to customers.