DMA Unveils New E-Marketing Guidelines
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As a result of the newly issued guidelines, The DMA received praise from some industry groups for its departure from previous thinking.
"They [The DMA] have been looking at e-mail as a critical marketing tool and a way to preserve it," said Vincent J. Schiavone, president and CEO, ePrivacy group, a consulting, training and technology company. "The importance of e-mail as a commercial channel increased after September 11. And these guidelines are a move in the right direction to preserve it."
0 Comments
View Comments
Related Content
Comments