DMA Unveils New E-Marketing Guidelines

*The marketer must provide information on how consumers can obtain service or information. The marketer's street address should be made available in the e-mail solicitation or by a link to the marketer's Web site.

*The marketer is required to "scrub" its e-mail lists obtained through third-party marketers using The DMA's e-Mail Preference Service (eMPS) suppression file.