DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

Catalog Choice, which has no backing or cooperation from DMA, got more than 300,000 consumers to sign up to opt out of catalog mailing lists in its first two months, Hickey said. The reason for her call was to ask why DMA “never once” showed any interest in partnering with the nonprofit group. The group bills itself as one that allows consumers to “eliminate unwanted catalogs you receive, simplify your life and save natural resources.”