DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

* Beyond MPS, the DMA requests that catalogers provide consumers with more granularity and more choice, Greco said. “Provide all your brands on Web sites.” He noted that DMA will send an information letter on how to have such information on member sites.

* DMA’s Commitment to Consumer Choice (CCC) initiative: Unveiled during DMA07 in Chicago, the process will kick off in October. (For more on CCC, see “Make a Renewed Commitment to Consumer Choice” in the Privacy Matters column on pg. 62 of the December issue of Catalog Success, or go to http://www.catalogsuccess.com/story/story.bsp?sid=83101&var=story.)