DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

4. Do you ensure that any collector of consumer opt-outs doesn’t have plans to contact people who sign up for any purpose?

As for the improvements DMA is making in MPS, Berry said consumers will have additional choices, such as automated opt-out by company or brand and automated opt-in. DMA catalog member Web sites will give consumers the choice of opting out of individual catalog titles (brands) or full company opt-outs.