DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

Greco then reeled off four questions catalog members should be asking about consumer opt-outs.

1. What assurances are in place so names actually are collected directly from each person?

2. Is each name and address authentic? Is there a verification system in place to ensure authenticity of data?

3. Do you enforce a sign-up so the data isn’t sold?