DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

Specifically, he said the DMA would move MPS away from being a binary choice — or an “all or nothing” opt-out. And effective Dec. 17, DMA began accepting MPS requests online.

Further, Greco said the DMA would eliminate the $1 verification charge DMA uses as a security measure.

* Greco called on members to consider broadening their individual consumer mail preference practices beyond MPS. “Each organization needs to look at all of its options,” he said. “You’re already invested in a process (MPS) that works, and now it’ll work better. But whether to accept names [that opt out] from other means has to be based on your individual business model and needs.”
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