DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

In summary, among the key points the DMA executives addressed were the following:

* The DMA intends to “strengthen” its Mail Preference Service (MPS), a requirement among members to enable customers a means of opting out of their mailing lists.

“You’ve asked us what to say to groups that ask for suppression over and above MPS,” Greco said. “DMA needs your insights.”