DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

As for how DMA’s MPS expansion plan has evolved and with whose involvement, in response to a question from Jim Feinson, president/CEO of Gardener’s Supply Co., Berry noted the DMA brass has spoken with “a lot of members, catalogers, service bureaus and other vendors. The real challenge is in telling the environmental story,” he said. “The challenge is in the education itself.”