DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

As for other means of promoting consumer choices, Greco said, “We have a number of touchpoints with consumers that many other industries don’t have. We’re fortunate in that we can spread information more virally through various networks, through people engaged in various media. But we don’t have all the answers yet,” he said, regarding a full-fledge consumer communications plan.