DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

USPS Involvement

Among other member comments and questions was one from James West of Williams-Sonoma, who challenged DMA to get the U.S. Postal Service to better promote MPS and other DMA catalog member opt-out self-regulations. “We’ve had a number of discussions with them,” Greco said about USPS involvement. “If you go to the USPS Web site today and look up mailing lists and preference services, you’ll find MPS. This will evolve as we look at the messaging we want to do. There will be opportunities to collaborate and leverage our resources.”