DMA Rallies Troops to Fend off Do-Not-Mail Legislative Threats

While Berry said that Catalog Choice is good for consumers to give them more nonlegislative opt-outs, he said, “I believe we have a better possibility of confirming and authenticating individuals than outside groups do.” Greco added that DMA “can suppress. I’d suggest to any third party to defer that consumer to our MPS service. That’s the way to accomplish the objective, to give consumers choice and control.”