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While DMA is supportive of a federal breach notification law, we urge Congress to not pass other types of prescriptive legislation that would stifle innovation. While recent events may have highlighted for the general public the threats that criminals pose to data security, businesses have been protecting against these threats for a long time and have been largely successful in thwarting criminals' attempted breaches. Businesses expend significant time and resources learning what tactics and measures are most effective against would be hackers and implementing those measures. The DMA fully supports these measures and our Guidelines help ensure effective implementation.
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- Companies:
- Direct Marketing Association
- DMA
- People:
- John Deighton
- Peter Johnson
Retail Online Integration
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